Real Food. Raw Food.

CHECK-OUT WHAT HAS THEM (AND US) SO EXCITED

Discover more about our products and our new life stage specific formulations for puppies and kittens.

REAL FOOD, RAW FOOD, PERIOD.

We’ve created raw dinners and treats that use human grade quality ingredients.

For dogs, each dinner is a single-source protein blend of lean muscle meat, finely ground bone, organ meats and dehydrated vegetables. For cats, each dinner is naturally taurine rich and includes recipes with added trout for palatability. With popular protein and novel protein selections, switching your pet to something they’ll love just got easier.

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THEIR HEALTH IS JUST AS IMPORTANT

Exceptional quality, flawless composition.

All Dinners
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Lean Meat
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Organ Meat
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Bone Meal
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Fruit & Veg

FIVE REASONS WHY

Obesity and excess bodyweight are recognized as the most common nutritional diseases in pets.

The type of food fed to a dog has a significant association with obesity and excess body weight. “Dogs that were never fed a commercial dog food [ie., kibble] were less likely to be overweight than dogs fed commercial dog food”. (2020, Torda) To help combat obesity, ensuring regular exercise and feeding real food that is more nutrient dense and has a higher bioavailability than dry, extruded, processed food, is the solution.

80% of dogs suffer from Periodontal Disease, with the majority of dogs reported to be affected in some degree by two years of age.

Plaque is formed when oral bacteria combines with foods containing high levels of sugar and starches and forms a deposit of biofilm at the gum line. When plaque accumulates it mineralizes as tartar.  “Periodontitis will develop in almost all animals fed commercial diets [kibble], which do not have other regular measures to prevent the disease [such as, frequent toothbrushing].” (2014, Cave)

Chronic Kidney Disease is the second most common cause of death in cats over the age of five years.

“Cats are obligate carnivores and are adapted to receive the majority of their water requirement from their diet, not from drinking water. The extrusion process for feline kibble diets impacts the moisture content of the final product. As a result, by feeding kibble, there are demonstrated effects on cat’s urinary tract health. From a nutritional perspective, foods with a moisture content similar to animal prey [raw] would better align with a natural pet nutrition compared to dry foods.” (2014, Buff)

“Premium” and the other things they claim.

Loose marketing and labeling laws can mislead you to believe you are providing nothing but the best, but that’s not the case. It’s common to see “premium” kibble and “premium” canned, but the reality is different.
“Premium is a totally unregulated term in feed law. Whereas premium gasoline must meet higher octane standards than regular gasoline, premium pet food doesn’t have special requirements that differ from any other pet food.” (2012, AAFCO)

Approximately 50% of dogs over the age of 10 will develop cancer.

Nutrition is being recognized as playing a larger role in the development of chronic diseases including cancer. “A novel canine diet [raw] is proposed to be less carcinogenic than the current canine diet in use by much of the civilized world [kibble]. Canine diets low in simple carbohydrates, but moderate amounts of high quality protein, fibre and omega-3 fatty acids, reduce the risk of developing cancer or the growth of metastases of established malignant disease” (2013, Gentzel)

Kibble is feeding your eyes, not nourishing your pet.

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"I WANT TO DO WHAT'S BEST FOR MY PET"

The benefits of feeding raw:

  • Healthier skin and coat
  • Enhanced hydration
  • Improved digestion
  • Smaller, less frequent, more consistent and less smelly stools
  • Fresh breath & cleaner teeth
  • Increased energy & stamina
  • Increased mobility
  • Improved weight management
  • Improvement in allergy symptoms
  • Less vet visits
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