Are kibble companies pulling a fast one?
Kibble companies continue to go out of their way to convince pet parents that extruded kibble looks and is natural nutrition for pets. Why do kibble companies have to worry about the “artisanal look and feel” of their ‘food’? Are they not underestimating the intelligence of pet parents? Is it not criminal that kibble companies can brag that “there’s a lot of options [they] can play with to appeal to the consumers idea of what nutrition is”?
Are kibble companies spending more money on mass-producing “tricks” and extruding your pet’s food, rather than spending the money on sourcing quality ingredients? Let’s not lose sight of what extrusion actually means – the same method used to decompose garbage.
Kibble giants are putting profits before pets.
It shouldn’t be this hard to make food look like food.